Music is emotion. Music empowers brands to go straight to people’s hearts. It’s a marketing tool which can perfectly help brands establish and maintain an emotional connection with audiences across the growing number of communication touchpoints. If done right.

We are Rebel and the Hero. We help brands to explore and define their sound identity and brand strategy with music.

From music for campaigns, branded content and event concepts to the right artist to partner with. We create, select and match strategically. So that the music evokes the desired emotion for your brand.

To maximize brand power, a strategy for music has to be well-thought-out and consistent, taking into account the brand's values, target audience and positioning.

In order to create a music strategy with a holistic approach, we use several strategic tools, including Carl Jung's archetypical system and Heylen’s motivational model, which we love. Our deep understanding of the model gives us an in-depth insight into the brand's values, persona, target group and competition, helping us devise music and create marketing concepts that align with your brand identity.